Archive for June 2018

The Psychology behind the Meme

Jun 14th, 2018 | By

by Tim Ward and Teresa Erickson The word meme was coined by philosopher of science Richard Dawkins. In his 1976 book The Selfish Gene he mused about how ideas influence human evolution. Our ideas pass on mental information (“units of culture”) encoded electrically in our brains’ neural networks. Through “survival of the fittest,” the winning

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